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“During a demonstration with interior designers, we even had someone swatting at the air around them. “Officer K’s investigation of a beehive showcases just how immersive the Atmos mix can be,” says Fairbrother. It's a quiet scene, aside from a dramatic bass note. If you have just 30 seconds to explain height or top channels, Fairbrother recommends using this clip. In order to show off immersive audio, though, there are five clips Bitstream Media almost always play: He says Bitstream Media caters to its audience as much as it can, choosing to play or not play certain tracks or content. More often than not he notes that as budget, speaker count and equipment capabilities increase so do the demos.
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Richard Fairbrother of Bitstream Media, states that whenever the company welcomes anyone-not just a potential client-into its demo theater called “The Rochester,” the company gives them a demonstration that starts with two-channel, then it moves to a base layer of 7.1 surround, and it concludes with a full 15.1.8 (with 7 balancing subs) demonstration. At the very least, more speakers aren’t just a luxury, they’re a necessity for creating the sonic impact that immersive audio formats deliver.
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Immersive audio has given every dealer a new tool with which to sell a better overall emotional experience. Audio/video demonstrations have the power to leave people speechless.